How to integrate WhatsApp on your website?

Did you know that you can also integrate WhatsApp into your website ? This can help you improve communication with your customers, increase your conversion rate, build audience loyalty and strengthen your brand image. In this article, we will show you how to integrate WhatsApp on your website in a few simple steps.

Here is a quick video tutorial for integrating WhatsApp on your website with a plugin !

What is WhatsApp integration on your website?

Integrating WhatsApp on your website involves adding a button or widget that allows your visitors to open a new conversation on the application directly from your web page . This way, they can contact you easily and quickly, without having to leave your site or search for your phone number. You can integrate WhatsApp on your website in two ways:

  • Using “Click-to-Chat” , which uses APIs in the application to generate a link to your WhatsApp Business or your WhatsApp2 phone number.
  • By using a third-party service like Callbell, which allows you to create a customizable, multi-channel widget that integrates WhatsApp, Facebook Messenger, Telegram and Instagram Direct2.
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What are the advantages of integrating WhatsApp on your website?

Integrating WhatsApp on your website has many benefits for your online business. Here are some of the main ones:

  • You facilitate communication with your potential and existing customers, by offering them a direct, instant and secure channel to ask you questions, request a quote, make a complaint or give feedback.
  • You increase your conversion rate , reducing response time, resolving objections, providing personalized offers and driving action.
  • You build loyalty with your audience by creating a relationship of trust and proximity with your customers, by sending them notifications, promotions, advice or exclusive content.
  • You strengthen your brand image , by showing that you are at the cutting edge of technology, that you care about the satisfaction of your customers and that you are available and responsive.

How to integrate WhatsApp on your website with the “click-to-chat” function?

Click -to-chat is the easiest and fastest way to integrate WhatsApp into your website. It does not require special technical skills or registration with a third-party service. Here's how to do it:

  1. Create a WhatsApp Business page or WhatsApp phone number that you want to use to communicate with your customers.
  2. Generate a link to your page or number using the following format: https://wa.me/phonenumber (for example: https://wa.me/33612345678). You can also add a predefined message using the text parameter (for example: https://wa.me/33612345678?text=Hello,%20I%20am%20interested%20by%20your%20service).
  3. Add the link to a button or image on your website, using the appropriate HTML code (for example: <a href=“https://wa.me/33612345678”>Contact us by WhatsApp</a> ).
  4. Test how the button or image works by clicking on it from a mobile device or computer. If all goes well, you should see a new conversation open on WhatsApp with your page or number.
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How to integrate WhatsApp on your website with a third-party service like Callbell?

If you want to have more control and customization over WhatsApp integration on your website, you can opt for a third-party service like Callbell. Callbell is a platform that allows you to create a multi-channel widget that integrates WhatsApp, Facebook Messenger, Telegram and Instagram Direct. You can therefore offer your visitors the choice of the communication channel they prefer. Here's how to do it:

  1. Create a free account on Callbell and log in to your dashboard.
  2. Create a widget by choosing the name, color, position and icons of the channels you want to integrate.
  3. Connect your WhatsApp Business page or WhatsApp phone number to the widget by following the on-screen instructions.
  4. Copy the HTML code provided by Callbell and paste it into the source code of your website, before the tag .
  5. Test how the widget works by visiting your website from a mobile device or computer. If all goes well, you should see the widget appear at the bottom right or left of your screen.
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Which service should you choose to integrate WhatsApp on your website?

ServiceBenefitsDisadvantages
WhatsAppFree, popular, secure, multi-formatRequires app installation, limited to 256 characters per message, no widget customization
CallbellFree, multi-channel, customizable, easy to installRequires a Callbell account, depends on other services' APIs
LiveChatProfessional, complete, integrable with other toolsPaid, complex to configure, no end-to-end encryption

See also: WhatsApp: make free calls internationally

FAQs on integrating WhatsApp on your website

Is WhatsApp integration on your website free?

Yes, integrating WhatsApp on your website is free, whether you use the click-to-chat feature or a third-party service like Callbell. However, you must have a WhatsApp Business account or an active WhatsApp phone number to be able to communicate with your customers.

Is WhatsApp integration on your website secure?

Yes, integrating WhatsApp on your website is secure because WhatsApp uses end-to-end encryption to protect data and messages exchanged between you and your customers. This means that no one can intercept or read your conversations, not even WhatsApp or Callbell.

Is the WhatsApp integration on your website compatible with all devices?

Yes, embedding WhatsApp on your website is compatible with all mobile devices and computers that can access the internet and WhatsApp. However, it should be noted that to use the “click-to-chat” function, your visitors must have WhatsApp installed on their device. To use the Callbell widget, they must have access to one of the channels offered.

How to manage conversations with customers on WhatsApp?

You can manage customer conversations on WhatsApp using the WhatsApp Business app or the WhatsApp Business API service. These tools allow you to create a business profile, set up automatic messages, sort and label chats, view statistics, and manage multiple agents.

What are the disadvantages of integrating WhatsApp on your website?

One of the downsides of integrating WhatsApp on your website is that you need to be available and responsive to respond to customer messages. If you don't, you risk losing their interest or trust. You must also respect WhatsApp rules and best practices, such as not sending unsolicited or spam messages.

What are the alternatives to WhatsApp to integrate a chat on your website?

If you don't want to use WhatsApp to integrate chat on your website, you can opt for other solutions like Facebook Messenger, Telegram, Instagram Direct or dedicated services like LiveChat, Zendesk or Intercom. These solutions offer similar or better functionality to WhatsApp, but may have higher cost or complexity.

Conclusion

Integrating WhatsApp on your website is an excellent strategy to improve communication with your customers, increase your conversion rate, retain your audience and strengthen your brand image. You can do this easily and for free using the “click-to-chat” feature or a third-party service like Callbell. Don't wait any longer and take advantage of the advantages of WhatsApp to boost your online activity!

So, I hope you liked this article and that it meets your expectations. Please let me know if you have any comments or suggestions. I am always attentive to your needs and I strive to provide you with quality content. Thanks for your confidence and see you soon !

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Hello me, it's François :) Editor in my spare time who loves sharing his passion: TT High tech! 😍 Whether it's hardware, software, video games, social media and many other areas on the site. I share with you my analyses, my tests, tutorials and my favorites on various media. I am a knowledgeable and demanding technophile, who does not just follow fashion, but who seeks to guide you towards the best solutions. So stay tuned!