Many TikTokers resort to buying followers and likes on TikTok to gain more visibility and quickly break through on TikTok. But what about buying shares on a video?
Long described as being the best technique to obtain great visibility on this social network, this strategy is also very controversial.
So let's find out together in this article if buying shares on TikTok is a good idea by presenting its advantages and disadvantages point by point. We will also give you our opinion on purchasing shares at the end of the article.
Buying shares on TikTok: the advantages
Whether to have more visibility, be better referenced, simply save time or even monetize your TikTok account, purchasing shares on TikTok has many advantages which are detailed below
Quickly increase your visibility
Shares impact your SEO on TikTok
The TikTok algorithm most of the time favors content that engages its audience. To classify content in its search engine, TikTok generally takes into account a video's engagement rate (the number of likes, comments and shares).
By artificially increasing the number of shares, your video has a greater chance of being found in the top hashtags such as #pourtoi or #foryou. So, by being listed on the most visible hashtags, your video has a good chance of becoming popular quickly.
Reach a wider audience in record time
When a user shares a video, it is automatically shown to their audience (their subscribers). By purchasing shares on TikTok , you will reach an audience of real users in record time.
In addition, for a user to share a video, they will necessarily have to go to it which will automatically generate a view on your video. So yes, it's real, buying shares on TikTok will allow you to be more visible quickly and easily.
Strengthen the credibility of your video
Videos that receive a large number of shares of likes and comments are often perceived as popular and newsworthy .
As a content creator, marketing manager for a company or just a beginner, having a credible account is essential whether to sell products or services or to attract subscribers organically .
Always keep in mind that people are more attracted to content that has already been validated by other users with a lot of likes, views and shares.
The principle of social proof
Shares act as a form of social proof , indicating that the content is liked and validated by others. By increasing the number of shares, brands can positively influence users' decisions to follow their account, interact with their videos or purchase their products.
High virality potential
The mechanisms of virality on TikTok
TikTok is designed for virality. Videos that go viral receive increased visibility, not only on TikTok but also on other platforms as users share them. Buying shares on TikTok can obviously help initiate this process by giving the impression that a video is going viral.
How do shares contribute to an increase in virality?
When a video receives a large number of shares, it tells TikTok that the content is highly engaging. This can trigger a snowball effect where content is increasingly promoted by the algorithm, increasing the chances of breaking through on TikTok.
This article might interest you: How to choose a stylish username for Tik Tok?
The Cons of Buying Shares on TikTok
Even if buying shares has for several years been considered to be the best technique to quickly break through on TikTok and have a large number of views on your videos, this strategy is also criticized by many content creators who would have preferred never to buy shares on their TikTok videos.
We have listed for you below the main disadvantages of buying shares on TikTok so that you yourself can know whether or not this strategy is interesting for becoming popular on TikTok.
Risks of non-compliance with TikTok policies
Potential sanctions
Buying shares directly conflicts with TikTok's terms and conditions, which prohibit the use of paid services to manipulate engagement .
Accounts that violate these rules are subject to sanctions, ranging from reduced content visibility to outright deletion of videos, or even account suspension.
Before purchasing shares, you should be aware that at any time your account may be subject to deletion or penalty from the social network.
Brand reputation at stake
Transparency and authenticity are key values in the world of digital marketing. Today's customers value brands that are honest and trustworthy.
If they discover that as a brand you are resorting to buying fake likes, fake views or even fake shares on your video.
These users or customers might take it badly to boycott your account . (This has already happened to many influencers, especially on Instagram.
The quality and relevance of the audience reached
Problems linked to fake accounts
Purchased shares are often generated by automated accounts or bots , meaning the content doesn't reach a real, engaged audience.
This can skew performance metrics and give a false impression of popularity.
Always keep in mind that network algorithms are becoming more and more sophisticated to detect and penalize this type of behavior, which further reduces the effectiveness of these practices considered questionable.
A low engagement rate
Even if shares seem to be increasing, they may not result in the meaningful engagement you're looking for, like comments, likes, and followers.
It is also possible that “real” TikTok users will realize that you have resorted to buying shares and that your numbers are inflated. In this case, they can report your account to TikTok and lose interest in your account . Which is rather counterproductive.
Our opinion on buying shares on TikTok
Our opinion on buying shares is rather mixed . We sincerely believe that this strategy can be effective in getting more followers, views and likes and gaining visibility quickly on TikTok.
However, we also believe that this strategy must be coupled with a strategy for creating quality content . If, as a content creator, your goal is not to provide value to your audience but rather to just increase your statistics, there is little chance that it will work in the long term.
Always keep in mind that to attract real users who will be part of your community, you will need to retain them with valuable content.
