Online casinos set up increasingly original promotional campaigns to attract new players and retain existing players. Among them, seasonal promotions are more and more common. In this guide, you will learn more about this type of bonus and how they enrich the offer of game platforms.
What is a seasonal bonus?
Seasonal promotions are limited offers that are offered during certain periods of the year. They are inspired by cultural events, festivals, and often agree with summer periods. They generally align themselves with major festivals like Halloween or Christmas.
Seasonal bonuses have a double function:
- For players, they provide an exciting and original element in each time of the year. This diversity maintains the interests of the players throughout the year by adding a surprising and unique aspect.
- For operators like Spin City Casino Canada , they give them the opportunity to get closer to their target audience. These develop personalized seasonal promotions depending on where their target audience is located. The offers can therefore be different depending on the local holidays, with Thanksgiving promotions in the United States and Canada, or promotions for Chinese New Year in China and in countries with a large Chinese community.
Depending on the theme, seasonal promotions can be offered over a day, over a week, or even a month.
Here are the most common seasonal bonus themes:
- Christmas
- New Year
- Chinese New Year
- Thanksgiving
- Halloween
- Black Friday and Cyber Monday
- Saint-Patrick
- Easter
- OKTOBERFEST
- Start of the month
- Summer
How are seasonal promotions present?
The presentation of seasonal offers depends on the promotion theme. For example, a Halloween campaign can allow you to win different prizes by playing themed online slots. For Christmas, online casinos can offer an offer in the form of an Advent calendar which allows you to discover a random reward every day. Finally, a promotion of Passover can allow you to unlock free towers and other bonuses by collecting eggs on the site.
Most often, seasonal promotions are presented in the form of tournaments and a prize pool to be shared over a given period. In this case, players must play eligible games (generally online slots on the theme of the promotion) to collect points. By obtaining the best places in the ranking, they will then be able to win part of the kitty. The prices of the kitty can be distributed in the form of free towers or cash bonuses.
The advantage of seasonal promotions for online casinos
Seasonal promotional campaigns are designed to attract and retain players. They establish a feeling of emergency through limited offers in time or exclusive access, which can result in a motivation to participate immediately.
This type of promotions is an asset in the promotional range of an online casino and allows it to distinguish itself from the competition. Here is why:
They allow you to get closer to the players
Seasonal offers are personalized according to the holidays and cultural events specific to each country. They can be presented through newsletters or email to existing players to create a feeling of proximity. Alternatively, they can be highlighted on social networks to increase engagement and reach new players.
They increase fidelity
In recent years, the online game industry has emphasized the loyalty of players. And seasonal offers are among the methods that bear the most fruit.
Loyalty is one of the best strategies for developing a casino because it is much less expensive than trying to attract new players. By focusing on the loyalty of players, casinos cultivate the loyalty of existing users who are likely to spend more money by playing or promoting the platform to other people.
Operators who wish to retain their players must strive to create an experience that stands out from competition and offer something really rewarding. This can be done by offering innovative games, but also by offering promotions that are out of the ordinary. Thanks to their originality, seasonal bonuses promote players' satisfaction and make them want to come back to the platform. They allow you to create messages and establish a deeper link with the players.
They offer engaging experience
Seasonal promotions allow you to always offer something new to players. They add chili to the gaming experience by allowing players to enjoy tournaments and awards during certain periods of the year.
These promotions use various themes in accordance with the holidays and events that take place at the time of the promotional period. Generally, they give access to various awards, which avoids monotony. Eligible games also change depending on the theme, which allows players to regularly try new titles and encourage them to come back.
By promoting players' engagement, online casinos can develop long -term relationships with them and obtain sustainable income.
