Do you want to create engaging and interactive content on Snapchat ? Do you want to understand your audience's needs, preferences, and opinions? Do you want to measure the impact of your actions on Snapchat? Then this article is for you. We'll explain how to conduct a survey on Snapchat , how to analyze the results, and how to leverage them.
What is a Snapchat poll?
The poll feature allows you to ask a multiple-choice question to your contacts or followers. Simply take a photo or video, add a poll sticker, enter the title and answer options, and post the poll to a story or send it to your contacts.
Users can vote for their favorite answer by tapping on it. The results are displayed in real time and remain visible for 24 hours .
Snapchat polls have several advantages and disadvantages. Here are a few of them:
Benefits
- They allow the creation of original and fun content that attracts attention and generates user engagement.
- They allow you to gather valuable information about the needs , preferences and opinions of your audience, and to use them to improve your offering or communication.
- They help to build audience loyalty by showing them that you care about them and take their opinions into account.
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There are many examples of successful Snapchat polls that have enabled professionals to create buzz, generate traffic, build customer loyalty, or promote their products or services.
Here are some of them:
- Cosmopolitan magazine used surveys to create quizzes on a variety of topics, such as fashion, beauty, sex, and celebrities. Users could test their knowledge, compare their answers with others, and access articles or videos related to the quiz.
- The Taco Bell fast-food chain used surveys to involve its fans in the creation of a new product. Users could vote for their favorite ingredient from four options and discover the final result a few days later.
- The clothing brand H&M used surveys to introduce its new collections to its subscribers. Users could vote for their favorite outfit from two options and access a link to purchase the items online.
How do I create a poll on Snapchat?
Creating a poll on Snapchat is very simple and quick. Just follow these steps:
- Open the application and take a photo or video
- Select the survey option and enter the title and answer options
- Customize the survey with colors, fonts, emojis, stickers, or GIFs.
- Publish the survey in a story or send it to contacts
The poll has been created and shared. Now all that's left is to wait for user votes and see the results.
How to analyze the results of a Snapchat poll?
Analyzing the results of a Snapchat poll is also very simple and quick. Just follow these steps:
- Go to the profile page and select the story preview
- Tap the eye icon to see the number of views and votes
- Click on the poll to see the details of the votes by option and by contact
- Tap the share button to send the results to contacts or post them to a story
The survey results have been reviewed and shared. Now all that remains is to interpret and use them.
How to interpret and use the results of a Snapchat survey?
The results of a Snapchat survey can help you optimize your Snapchat communication strategy and strengthen your relationship with your audience. To do this, you need to:
Compare the results with the survey objectives and audience expectations:
Check if the votes correspond to what you wanted to know or measure, and to what your audience expected from you.
For example , if you wanted to know about customer satisfaction, look at whether the votes are positive or negative, and whether the participation rate is high or low.
Identify the strengths and weaknesses of the survey and the product or service being evaluated:
Determine which aspects your audience liked or disliked, and why.
For example , if you wanted to know which option your audience preferred, look at which option received the most votes and why. Also, consider any user comments or reactions.
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To draw lessons and identify areas for improvement for future surveys or marketing campaigns:
Adapt your offer or communication based on the survey results.
For example , if you have confirmed or refuted a hypothesis, act on it. If you have discovered or confirmed a need or expectation of your audience, offer them a solution or added value. If you have created a connection or engagement with your audience, build loyalty or solicit their attention further.
FAQs
How long does a Snapchat poll last?
A Snapchat poll has the same lifespan as a Snapchat story, which is 24 hours . After this time, the poll disappears and the results are no longer accessible. It is therefore important to view and share the poll results before it's too late.
Can you edit or delete a poll on Snapchat?
No , you can't edit or delete a poll on Snapchat once it's published. So, be sure of your question and answer options before creating the poll. If you regret your poll or want to remove it, you can delete the Snapchat story containing it, but this will also delete the poll results.
Is it possible to see who voted in a Snapchat poll?
Yes , you can see who voted in a Snapchat poll, as well as the answer option they chose. To do this, tap on the poll and view the details of the votes by option and by contact. You can also tap on a contact's name to send them a message or view their profile.
Can you vote in multiple polls on Snapchat?
Yes , you can vote in multiple polls on Snapchat, as long as you have access to the Snapchat stories that contain them. You can also change your vote at any time by tapping on a different answer option. The most recent vote will be used in the poll results.
Is it possible to create anonymous polls on Snapchat?
No , you can't create anonymous polls on Snapchat using the app's official feature. Polls on Snapchat are always linked to the identity of the user who creates and publishes them.
However, there are third-party apps, such as PollsGo , that allow users to create anonymous polls and share them on Snapchat. These apps are not affiliated with Snapchat and may pose security or privacy risks.
Can you create polls with more than two answer options on Snapchat?
No , you can't create polls with more than two answer options on Snapchat using the app's official feature. Snapchat polls are limited to two answer options, which are represented by emojis.
However, there are third-party applications, such as PollsGo , that allow you to create polls with more than two answer options and share them on Snapchat.
Can you create polls with open-ended questions on Snapchat?
No , you can't create polls with open-ended questions on Snapchat using the app's official feature. Snapchat polls are based on multiple-choice questions, which require choosing between two answer options.
However, there are third-party applications, such as PollsGo , that allow you to create polls with open-ended questions and share them on Snapchat.
Can you create polls with images or videos on Snapchat?
Yes , you can create polls with images or videos on Snapchat using the app's official feature. Snapchat polls are stickers that you can add to a photo or video. This allows you to use high-quality images or videos to illustrate the poll questions or answer options.
Can you create polls with colors, fonts, emojis, stickers, or GIFs on Snapchat?
Yes , you can create polls with colors, fonts, emojis, stickers, or GIFs on Snapchat using the app's official feature. Snapchat polls are stickers that can be customized with colors, fonts, emojis, stickers, or GIFs. You can use these elements to make the poll more engaging and fun.
Can you create polls with links to websites or products on Snapchat?
No , you can't create polls with links to websites or products on Snapchat using the app's official feature. Snapchat polls are stickers that only contain text and emojis. Therefore, you can't insert hyperlinks or QR codes into polls.
However, links to websites or products can be added to Snapchat stories that contain polls, using the “ Swipe up ” feature.
