Do you want to create engaging and interactive content on Snapchat ? Do you want to know the needs, preferences and opinions of your audience? Want to measure the impact of your actions on Snapchat? Then this article is made for you. We will explain to you how to do a survey on Snapchat , how to analyze it and how to use it.
What is a Snapchat poll?
The survey is a feature that allows you to your contacts or subscribers a multiple choice question Simply take a photo or video, add a survey sticker, enter the title and response options, and post the survey to a story or send it to contacts.
Users can vote for their favorite answer by tapping on it. Results are displayed in real time and remain visible for 24 hours .
Snapchat surveys have several advantages and disadvantages. Here are some of them:
Benefits
- They allow you to create original and fun content , which attracts attention and generates user engagement.
- They allow you to collect valuable information on the needs , preferences and opinions of your audience, and use them to improve your offer or communication.
- They help build audience loyalty by showing them that we are interested in them and that their opinions are taken into account.
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There are many examples of successful surveys on Snapchat, which have allowed professionals to create buzz, generate traffic, build customer loyalty or promote their products or services.
Here are some of them:
- Cosmopolitan magazine used polls to create quizzes on various topics, such as fashion, beauty, sex or celebrities. Users could test their knowledge, compare their answers with those of others, and access articles or videos related to the quiz.
- Fast food chain Taco Bell used surveys to engage its fans in the creation of a new product. Users could vote for their favorite ingredient, among four proposals, and discover the final result a few days later.
- The clothing brand H&M used surveys to introduce its new collections to its subscribers. Users could vote for their favorite outfit, from two proposals, and access a link to purchase the items online.
How to create a poll on Snapchat?
Creating a poll on Snapchat is very quick and easy. Just follow these steps:
- Open the app and take a photo or video
- Select the survey option and enter the title and response options
- Customize the survey with colors, fonts, emojis, stickers or GIFs
- Post the poll to a story or send it to contacts
That's it, the survey is created and shared. All that remains is to wait for user votes and view the results.
How to analyze the results of a survey on Snapchat?
Analyzing the results of a Snapchat survey is also very quick and easy. Just follow these steps:
- Go to profile page and select story preview
- Tap the eye icon to see the number of views and votes
- Press the survey to see the details of votes by option and by contact
- Tap the share button to send the results to contacts or post them to a story
There you have it, the survey results are consulted and shared. All that remains is to interpret and exploit them.
How to interpret and use the results of a Snapchat survey?
The results of a Snapchat survey can help you optimize your Snapchat communication strategy and strengthen your relationship with your audience. For that it is necessary :
Compare results with survey objectives and audience expectations:
Check if the votes match what you wanted to know or measure, and what your audience expected of you.
For example , if you wanted to know customer satisfaction, look at whether the votes are positive or negative, and whether the participation rate is high or low.
Identify the strengths and weaknesses of the survey and the product or service evaluated:
Determine what aspects your audience liked or disliked, and why.
For example , if you wanted to know which option your audience preferred, look at which option had the most votes, and why. Also take into account user comments or reactions, if any.
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Draw lessons and areas for improvement for future surveys or marketing actions:
Adapt your offer or communication based on the survey results.
For example , if you confirmed or refuted a hypothesis, draw the consequences. If you have discovered or confirmed a need or expectation of your audience, offer them a solution or added value. If you have created a connection or engagement with your audience, build their loyalty or solicit more from them.
FAQs
How long does a survey last on Snapchat?
A Snapchat poll has the same lifespan as a Snapchat story, which is 24 hours . After this period, the survey disappears and the results are no longer accessible. It is therefore important to view and share the survey results before it is too late.
Can you edit or delete a survey on Snapchat?
No , you cannot edit or delete a poll on Snapchat once it is published. You must therefore be sure of your question and your response options before creating the survey. If you regret your survey or want to remove it, you can delete the Snapchat story that contains it, but this will also delete the survey results.
Can you see who voted in a poll on Snapchat?
Yes , you can see who voted in a poll on Snapchat, as well as the answer option they chose. To do this, you must press the poll and see the details of the votes by option and by contact. You can also tap on a contact's name to send them a message or view their profile.
Can you vote in multiple polls on Snapchat?
Yes , you can vote in several polls on Snapchat, as long as you have access to the Snapchat stories that contain them. You can also change your vote at any time by pressing another answer option. The most recent vote will be reflected in the poll results.
Can you create anonymous surveys on Snapchat?
No , you cannot create anonymous surveys on Snapchat with the official functionality of the application. Polls on Snapchat are always linked to the identity of the user creating and posting them.
However, there are third-party apps, like PollsGo , that allow you to create anonymous polls and share them on Snapchat. These apps are not affiliated with Snapchat and may pose security or privacy risks.
Can you create polls with more than two response options on Snapchat?
No , you cannot create polls with more than two response options on Snapchat with the official functionality of the application. Polls on Snapchat are limited to two response options, which are represented by emojis.
However, there are third-party apps, like PollsGo , that allow you to create polls with more than two answer options and share them on Snapchat.
Can you create polls with open questions on Snapchat?
No , you cannot create polls with open questions on Snapchat with the official functionality of the application. Polls on Snapchat are based on multiple choice questions, which require you to choose between two answer options.
However, there are third-party apps, like PollsGo , that allow you to create polls with open-ended questions and share them on Snapchat.
Can you create polls with images or videos on Snapchat?
Yes , you can create polls with images or videos on Snapchat with the official functionality of the application. Polls on Snapchat are stickers that you can add to a photo or video. We can therefore use quality images or videos to illustrate the survey questions or response options.
Can you create polls with colors, fonts, emojis, stickers or GIFs on Snapchat?
Yes , you can create polls with colors, fonts, emojis, stickers or GIFs on Snapchat with the official functionality of the application. Polls on Snapchat are stickers that can be personalized with colors, fonts, emojis, stickers or GIFs. We can therefore use these elements to make the survey more attractive and fun.
Can you create surveys with links to websites or products on Snapchat?
No , you cannot create surveys with links to websites or products on Snapchat with the official functionality of the application. Polls on Snapchat are stickers that contain only text and emojis. We cannot therefore insert hypertext links or QR codes in surveys.
However, you can add links to websites or products in Snapchat stories that contain the surveys, using the “ Swipe up ” functionality.
