The screen is the first thing that catches customers' eyes at a business. It's therefore essential to make it visually appealing to create a positive first impression. To make your storefront more attractive, you can add an animated screen. Here are some of the advantages.
Increases visibility
It's well known that screens and the content they display attract attention more effectively than traditional visuals. Indeed, with this communication tool, your establishment will have a modern touch that will easily catch the eye of passersby. Day or night, advertising screens allow you to broadcast captivating content. Thus, the chances of being seen by your target customers are greatly increased thanks to this dynamic visual in your storefront.
We recommend choosing a 4k display screen if you have the budget ; keep in mind that a simple ultrawide PC monitor in 4K over 40 inches costs around 1000 euros!
This curiosity from passersby can encourage purchases and thus increase the establishment's revenue through increased sales. It also provides a source of customer retention, encouraging them to continue and complete their purchases. This will give you a competitive edge.
Practical and eco-friendly
The window display advertising screen is easy to install; simply place it in an ideal location and program it to operate. Compared to standard displays, it can be easily updated. While paper displays require printing the information before updating it on the glass, with the advertising screen, you simply input the information via USB to refresh the displayed content. If you have multiple screens in different locations, they can all be updated simultaneously from a single source.
Furthermore, one of the advantages of digital signage is the abundance of content that can be displayed in just a few seconds. This includes images, real estate listings, advertisements, animations, and videos. It offers you a more economical and environmentally friendly communication solution.
Showcasing your products
Thanks to window displays, your business has a new way to create advertisements and showcase its products or services. For example, you could display your items as a virtual collection and add extra information. This is an idea worth exploring, especially since manufacturers are starting to offer businesses curved screens for window displays!
Similarly, regarding your brand: this audiovisual support gives it a trendy image. The memorability rate of digital signage is higher than other media. In particular, because it provides a way to share news and build your brand identity.
All of this while offering your customers the opportunity to build a relationship with your establishment in an entertaining way. This strengthens their trust in your store and encourages them to make a purchase. These days, few businesses use window displays, giving you a significant advantage.
You stand out from your competitors
An advertising screen to showcase your products – what better way to increase your visibility? It's a strategic tool to differentiate your business from the competition. It allows you to outshine your rivals, build a strong reputation, and establish a clear authority over your competitors. While most businesses claim to have dynamic visuals, this isn't always the case. Of 300 advertisements analyzed by Samsung , only 18% used this new technology. Having screens with a display window is therefore an easy way to stand out from the competition.
For a dynamic visual that captures curiosity, Digital Broker is one of the specialists in this field.
