Swedish music streaming giant Spotify recently launched a new subscription tier: Audiobooks Access . Intended for audiobook lovers, this package arouses perplexity. Is this really an opportunity for Spotify or a missed opportunity?
A questionable price for a limited offer
Priced at $9.99, Audiobooks Access offers 15 hours of monthly audiobook listening. A price which, compared to the $10.99 Spotify Premium package (including unlimited music, podcasts and audiobooks), seems unattractive. For just $1 more , Premium users get the full experience, relegating Audiobooks Access to an unjustifiable secondary option.
A blatant lack of added value
As it stands, the Audiobooks Access offer does not stand out from the competition. Other platforms, like Audible, offer richer catalogs and more advanced features for an equivalent price. Spotify is content to add an audiobook service to its existing offering, without any real innovation or synergy between the different contents.
A risky bet for Spotify
The launch of Audiobooks Access seems like a risky bet. Indeed, the audiobook market is already well occupied by major players like Audible and Apple Books. In addition, the questionable pricing and lack of added value could dissuade users from subscribing to this new plan.
An uncertain future for Audiobooks Access
The future of Audiobooks Access is uncertain. Spotify will have to review its strategy and offer a more attractive and differentiating offer to establish itself in this competitive market. An overhaul of the price, an expansion of the catalog and the integration of innovative features could be avenues to explore.
In conclusion, Spotify's launch of Audiobooks Access is a disappointment. The current offering lacks depth and added value to attract users. Spotify will have to rethink its strategy if it really wants to conquer the audiobook market.
Key takeaways
- Unattractive price of Audiobooks Access compared to the Premium offer.
- Lack of added value and innovation compared to the competition.
- Risky bet for Spotify in an already busy market.
- Uncertain future for Audiobooks Access without overhaul of the offer.
