Advertising is a cutthroat world where all companies are fighting for consumers' attention. In this constant battle, advertisements are multiplying at a breakneck pace, making it difficult for businesses looking to stand out.
But there is an advertising tool that can make the difference: the LED wall. If you want to use this technology to increase your sales , it is essential to choose the right model. In this article, we present to you the selection criteria to take into account when choosing the best LED wall for your business.
What is an LED wall?
An LED wall is a large viewing surface formed by one or more LED screens assembled together to form a single display . An LED wall is a valuable marketing tool . It allows companies that have it to broadcast advertising messages in just one click.
LED walls made up of a single large screen are the most popular today. This is because it is easier to apply HDR technology which allows 3D to be achieved on televisions . You have certainly already encountered them. It is currently adopted by a large number of companies.
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The advantages of using an LED wall
Using an LED wall in a business provides the latter with many advantages. These are mainly:
Improving company visibility
As announced above and explained in the Pekason articles, an LED wall is an advertising tool whose effectiveness is among the best available. With an LED wall outside your building, you can easily attract the attention of more than 80% of passers-by. This will allow you to easily increase the visibility of your business.
An LED wall doesn't just attract attention. According to testimonials, this tool has the ability to make a strong impression. The messages that are passed on these screens therefore remain for a long time in the minds of the people who read them.
Monitoring innovations by going digital
If advertising on paper goes back to the very beginning of the notion of marketing, LED walls allow them to look to the future. Indeed, LED screens are among the top in terms of technology. In addition, new models regularly appear, further improving the concept of advertising display.
Using LED walls shows that you are closely following the evolution of digital innovations. This will make it easier for you to win the hearts of young people for whom technology means a lot.
Increasing the variety of communication
The use of LED screens does not prevent you from using traditional means of advertising. In reality, it gives you more possibilities. In fact, you can combine this variety of communication with others such as flyers or television channel advertisements in order to improve results. LED walls are not replacement solutions, but complementary solutions.
The criteria for choosing an LED wall
The selection of an LED wall is based on several criteria, namely: use, available space, pitch, pixels.
Use of the LED wall
There are two types of LED walls. These are the exterior LED wall and the interior LED wall. As their names suggest, one is used inside buildings while the other is positioned outside. This major difference is the reason why to select an LED wall, it is customary to start by determining the use you intend to make of it. If you plan to install it outdoors, outdoor LED wall models are naturally the ones to turn to.
Available space
Whether indoors or outdoors, the space available is a determining factor in the selection of your LED wall. Indeed, it would be absurd to buy a screen larger than the space available to install it. The principle is therefore to take inventory and determine the appropriate location for the wall before starting its selection.
The pitch
On the back of the LED walls you will find light emitting diodes . These are used to notify the passage of current in the LED wall to which they are connected. The distance separating the different diodes is called pitch. This is a determining factor in your selection. Indeed, it allows you to know the visibility distance of the LED screen as well as its resolution. The principle is: ''the smaller the pitch, the greater the sharpness of the images on the screen''. The pitch also gives information on the power consumption of the screen. The closer together the diodes are, the more energy the giant will consume.
Pixels
For an LED wall, the minimum number of pixels is 30,000. This is the basic unit that defines the resolution of a digital image. So, the higher it is, the better. Pixels vary depending on the settings assigned to displays or their graphics cards.
In short, LED walls are excellent advertising solutions for businesses. To choose one that would suit your needs, you must take into account the use you intend to make of it, the space available for its installation, its pitch and its pixels.
The future of advertising: the use of OLED walls
Yes, there are OLED walls. Unlike LED displays which use light-emitting diodes to produce light, OLED displays use organic light-emitting diodes to produce light. OLED displays are often used for electronic devices such as smartphones and televisions, but they can also be used for display walls. OLED walls offer more vibrant colors and deeper blacks than traditional LED displays, which can make them more attractive for high-end display applications. However, OLED walls can be more expensive than LED walls and may have a shorter lifespan.
