The different types of premium-rate numbers: which one to choose

Premium-rate numbers are a reality for many businesses and services, offering an additional source of revenue while providing a specialized service.

However, not all premium-rate numbers are created equal, and choosing the right type can greatly influence customer experience and revenue generated.

Let's explore together the different options available and their respective advantages.

Introduction to premium-rate numbers

Premium rate numbers are telephone numbers for which the caller pays a higher rate than for normal calls.

These numbers are often used by businesses for services such as technical support, information lines, or entertainment services.

They are a way to monetize time spent on the phone and to offer a specialized service to a clientele that is willing to pay for it.

Types of premium-rate numbers

Numbers beginning with 08

Numbers starting with 08 are very common and include several subcategories, each with specific costs and uses.

08 0X: Free or shared-cost numbers

These numbers are not actually premium-rate numbers, as the call is either free or charged at the local rate. They are often used by companies wishing to offer free customer service.

08 1X: Grey numbers

These numbers are charged at the local call rate, but include a small surcharge for the caller. They are commonly used for after-sales service and customer support.

08 2X to 08 9X: Premium rate numbers

These numbers can cost anywhere from a few cents to several euros per minute or per call. They are often used for high-value services such as medical consultations, legal advice, or entertainment services.

Premium-rate short codes (3XXX, 1XXX)

3XXX: Mass Services

These short codes are used for large-scale services such as voting for television programs, SMS donations, or SMS news services. The cost is generally high, but justified by the nature of the service.

1XXX: Emergency or specialized services

These numbers are often used by public services or for emergency situations. They can also be used for very specific services requiring rapid intervention.

Why use premium-rate numbers?

Revenue stream : Premium-rate numbers allow businesses to generate additional revenue while providing a specific service.

Improving customer service : Companies can use this revenue to improve their customer service, offer additional training to their employees, or expand their services.

Access to specialist services : For customers, premium-rate numbers allow quick access to specialist services that may require specific expertise.

How to choose the right premium-rate number?

Identify the company's needs

The first step is to determine why you need a premium-rate number. Is it to generate additional revenue, offer improved customer service, or provide access to specialized services?

Consider the budget and costs

Analyze the costs associated with each type of premium-rate number. Numbers starting with 08 may be less expensive for the company than premium short codes, but they also offer lower profit margins.

Evaluate the impact on customer satisfaction

Consider how choosing a premium-rate number might affect customer satisfaction. A high cost could discourage some customers from using your services, while a more reasonable cost could improve accessibility.

Test and adjust

Once you've chosen a number type, carefully monitor its impact on your revenue and customer satisfaction. Don't hesitate to adjust your strategy based on the feedback and performance observed.

Premium rate numbers in Switzerland and Belgium

In Switzerland and Belgium, premium rate numbers work in a similar way to those in France, but with some particularities specific to each country.

In Switzerland , premium-rate numbers often begin with 0900, 0901, or 0906, each prefix corresponding to a different pricing level. The exact rate may vary depending on the service and the duration of the call.

Good to know : If you would like to know how to create a premium-rate number in Switzerland , we invite you to take a look at https://www.smartphone.ch/fr/comment-creer-un-numero-surtaxe/

In Belgium , premium rate numbers mainly begin with 070, 0900 or 0903, and are used for various services ranging from helplines to the distribution of media content.

It is important for businesses in these countries to clearly communicate call costs to avoid any unpleasant surprises for users. Furthermore, local legislation imposes strict rules on price transparency and consumer protection, which is essential for maintaining customer trust.

Conclusion

Premium-rate numbers can offer numerous advantages to businesses, but it's crucial to choose the right type based on your specific needs and those of your customers. By weighing the pros and cons of each option, you can find the solution that maximizes profits while maintaining a positive relationship with your clients.