Oppo: "We loved the OnePlus Watch 2 so much that we remade it!"

The smartwatch market is booming, and manufacturers are competing to offer increasingly innovative products. But what happens when the same product appears under two different names? This is the case with the Oppo Watch X and the OnePlus Watch 2, two watches that are almost identical except for a few details.

Two watches, one soul?

Announced just days apart, the Oppo Watch X and OnePlus Watch 2 immediately suggest a case of " cloning ." Design, features, specifications… Everything seems identical, except for one additional color option for the Oppo version and slightly different availability.

Meet your all-in-one companion, the #OPPOWatchX . Launching on February 29, 2024. Stay tuned! #ElevateEveryMoment pic.twitter.com/b0wekt1coq

— OPPO Malaysia (@OPPOMalaysia) February 23, 2024

Here is a summary table of the features of the Oppo Watch X and the OnePlus Watch 2:

Functionality	Oppo Watch X	OnePlus Watch 2
Screen	1.43-inch AMOLED, 466 x 466 pixels, 2.5D sapphire glass	1.43-inch AMOLED, 466 x 466 pixels, 2.5D sapphire glass
Processor	Qualcomm Snapdragon W5 Gen 1	Qualcomm Snapdragon W5 Gen 1
Memory	2GB RAM, 32GB storage	2GB RAM, 32GB storage
Battery	500 mAh, up to 48 hours (smart mode), 100 hours (standard mode), 12 days (power saving)	500 mAh, up to 48 hours (smart mode), 100 hours (standard mode), 12 days (power saving)
Connectivity	NFC, Bluetooth 5.0, Wi-Fi, GPS, MIL-STD-810H	NFC, Bluetooth 5.0, Wi-Fi, GPS, MIL-STD-810H
Compatibility	Android 8.0+, GMS 23.45.23+	Android 8.0+, GMS 23.45.23+
Price	Unknown	Starting from €300

As you can see, the two watches are virtually identical in terms of features.

R&D merging with marketing strategy

This striking resemblance is no coincidence. Oppo and OnePlus merged their R&D divisions nearly three years ago . It therefore makes sense that the two brands share technologies and designs.

So, what is the strategy behind this duplication?

Several hypotheses can be put forward. The first is that Oppo wants to test the Asian market with its Watch X before launching it globally. The second is that the two brands are targeting slightly different market segments, leveraging the respective brand recognition of Oppo and OnePlus.

A difficult choice for consumers

In any case, this situation presents consumers with a difficult choice. Should they favor the Oppo brand for its more traditional image, or opt for OnePlus and its younger, bolder positioning?

An uncertain future for both watches

The success of both watches will depend on several factors, including price, availability, and model-specific features. It will also be interesting to see if Oppo and OnePlus continue to release nearly identical products in the future.

In conclusion, the Oppo Watch X and OnePlus Watch 2 raise interesting questions about the strategy of smartwatch . Only time will tell if this "cloning" strategy is a success or a failure.

Source :

Phonearena