Netflix is ​​ending subscriptions through Apple; say goodbye to your discounted rates

It's the end of an era for Netflix subscribers with grandfathered rights! After ending new subscriptions through the App Store in 2018, Netflix is ​​now targeting long-time users who were still paying for their service through Apple. This decision, effective February 27, 2024, spells the end of a practice that allowed some to benefit from discounted rates for years.

Understanding Netflix's motivations

Netflix's decision to sever ties with Apple for existing subscriptions is not insignificant. The video streaming platform seeks to maximize its profits and avoid the commissions Apple levies on in-app transactions (between 15 and 30%). By forcing users to pay directly through its website, Netflix collects the full subscription fee.

Consequences for subscribers

For affected users, the end of subscriptions via the App Store entails several changes:

• Loss of preferential rate: subscribers who paid a reduced price via Apple will now have to pay the standard Netflix rate, i.e. €15.99/month for the "Premium" plan.
• Change in payment method: users will have to switch to direct payment by credit or debit card on the Netflix website.
• More ads: the cheaper plans (Essential and Basic) include ads, which was not the case for some subscriptions.

A significant financial impact

For some users, the end of App Store subscriptions will result in a significant increase in their monthly bill. This is particularly true for subscribers to the "Basic" plan who paid €7.99/month through Apple and will now have to pay €9.99/month.

A controversial decision

Netflix has confirmed to The Verge its intention to end subscriptions through the App Store . Naturally, this decision has been met with some skepticism by users. Some see it as a way for Netflix to artificially inflate its profits, while others fear it's just the beginning of a series of price increases.

Towards a single pricing structure?

The end of subscriptions via the App Store could be a sign of a future single pricing structure for Netflix. Indeed, the video streaming platform seems to want to simplify its offering and provide a single price for all its users, regardless of the platform they use.

In conclusion, Netflix's decision to end subscriptions through the App Store is a major development that will have a significant financial impact on some users. This decision also raises questions about the future of Netflix's pricing and the platform's desire to maximize its profits.

Source :

https://help.netflix.com/en/node/25097