Advertising world where all companies fight for consumers' attention. In this constant battle, advertisements proliferate at a breakneck pace, making it difficult for companies seeking to stand out.
But there's one advertising tool that can make all the difference: the LED wall. If you want to use this technology to boost your sales , choosing the right model is essential. In this article, we'll outline the selection criteria to consider when choosing the best LED wall for your business.
What is an LED wall?
An LED wall is a large display surface formed by one or more LED screens assembled together to create a single, unified display . An LED wall is a valuable marketing tool . It allows businesses to broadcast advertising messages with just one click.
LED walls made up of a single large screen are the most popular today. This is because it's easier to apply HDR technology , which enables 3D on televisions . You've almost certainly seen them before. They're currently being adopted by a large number of companies.
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The advantages of using an LED wall
Using an LED wall in a business offers many advantages. These include:
Improving the company's visibility
As mentioned above and explained in Pekason's articles, an LED wall is one of the most effective advertising tools available. With an LED wall on the exterior of your building, you can easily attract the attention of over 80% of passersby, thus significantly your company's visibility
An LED wall doesn't just attract attention. According to testimonials, this tool has the ability to make a strong impression. The messages displayed on these screens therefore remain in the minds of those who see them for a long time.
Monitoring innovations through digital transformation
While paper advertising harks back to the very beginnings of marketing, LED walls allow us to look to the future. Indeed, LED screens are among the most advanced technologies. Moreover, new models regularly appear, constantly improving the concept of advertising displays.
Using LED walls demonstrates that you are closely following the evolution of digital innovations. This will make it easier to win over young people for whom technology is very important.
The increase in the variety of communication
Using LED screens doesn't prevent you from using traditional advertising methods. In fact, it offers you more possibilities. You can combine this type of communication with others, such as flyers or television commercials, to improve your results. LED walls are not replacements, but complementary solutions.
Criteria for choosing an LED wall
The selection of an LED wall is based on several criteria, namely: the use, the available space, the pitch, the pixels.
The use of the LED wall
There are two types of LED walls: outdoor and indoor. As their names suggest, one is used inside buildings, while the other is positioned outdoors. This key difference is why, when selecting an LED wall, it's customary to begin by determining its intended use. If you plan to install it outdoors, outdoor LED wall models are naturally the ones to choose.
The available space
Whether indoors or outdoors, the available space is a key factor in choosing your LED wall. It would be pointless to buy a screen larger than the space you have available to install it. Therefore, the key is to assess the existing conditions and determine the ideal location for the wall before making your selection.
The pitch
On the back of LED walls, you'll find light-emitting diodes (LEDs ). These diodes signal the flow of current through the LED wall to which they are connected. The distance between the individual diodes is called the pixel pitch. This is a crucial factor in your selection. It determines the viewing distance of the LED screen as well as its resolution. The principle is simple: the smaller the pixel pitch, the sharper the images on the screen. The pixel pitch also provides information about the screen's power consumption. The closer the diodes are together, the more energy the screen will consume.
The pixels
For an LED wall, the minimum number of pixels is 30,000. This is the basic unit that defines the resolution of a digital image. Therefore, the higher the number, the better. Pixel counts vary depending on the settings assigned to the screens or their graphics cards.
In short, LED walls are excellent advertising solutions for businesses. To choose one that suits your needs, you must consider its intended use, the available space for installation, its pixel pitch, and its resolution.
The future of advertising: the use of OLED walls
Yes, OLED walls do exist. Unlike LED displays, which use light-emitting diodes to produce light, OLED displays use organic light-emitting diodes (OLEDs). OLED displays are often used in electronic devices such as smartphones and televisions, but they can also be used for display walls. OLED walls offer more vibrant colors and deeper blacks than traditional LED displays, which can make them more attractive for high-end display applications. However, OLED walls can be more expensive than LED walls and may have a shorter lifespan.
