Not so long ago, getting information went through the opening of a paper journal or a simple “news” research on Google. Today, the info comes to you, slipped into your news feed, carefully orchestrated by smarter algorithms than they seem.
Whether it is an application, a news site or even LinkedIn, nothing is left to chance. The contents are sorted, hierarchized, driven by artificial intelligences designed to capture and hold your attention. Articles, videos, notifications, everything is designed to make you stay, click and scroller again and again.
When the generative AI is invited in the editorial staff
You surely know Chatgpt, Gemini or their more discreet cousins. These artificial intelligences are now part of our daily life in the office, and this is also the case for journalists.
It is without surprise that media like Reuters or the New York Times are using it to produce economic briefs, summaries of matches or weather reports. On very factual and well -marked subjects, AI saves precious time. She writes quickly, proper, without claiming a coffee break or an endless meeting.
Meanwhile, human journalists can focus on what requires more fingering: investigating, drawing portraits, deciphering complex subjects ... everything that requires perspective, intuition, and sometimes a good old phone call to check the sources.
When your news feed knows you by heart thanks to the machine learning
Today, your news feed is not the same as that of your neighbor. And it's no coincidence. Thanks to the machine learning, platforms analyze your readings, your scroll time and your clicks for a single purpose, that of offering you tailor -made content.
But while some are seduced by an ultra-personalized news, others prefer to turn to niche platforms, cut for their passions.
poker news site , which closely follows poker news and associated innovations. Indeed, it combines innovations such as live reporting and quick summaries to meet the expectations of its visitors. Cinema enthusiasts are turning to sites like sensitic, where recommendations are based on peers' opinions.
Finally, platforms such as Good Adreny seduce readers with suggestions based on their literary preferences.
When the info is lived as much as it reads: video, podcast, augmented reality ...
The other great revolution is that of formats. For a long time, the written article dominated the landscape. But today, the media that are a hit are those who have knew how to embrace new uses, namely, the vertical video that looks at each other on the bus, the podcast that is listened to by cooking, or even the augmented reality that brings the info into our living room.
The New York Times, again, has even launched a series of augmented reality content to visualize the performance of Olympic athletes directly at home. Studding, almost fun, but still rigorous on the bottom. It is journalism, with a touch of magic in addition.
Today, the info is no longer content to knock on your door. From now on, she enters without warning, settles down comfortably in your daily life and sometimes seems to know you better than yourself. The technology has not just changed the way in which we inquire, it has deeply transformed the whole chain, from the creation of content to its consumption.
