Dynamic display allows the distribution of multimedia media on screens. It is an essential tool that is part of Point-of-Sale Advertising (POS). Digital signage attracts the attention of individuals 75% compared to 44% for static signage. Given the success of the market, the software offering is important. Are you wondering what possibilities digital signage offers? How to choose the software that meets your communication needs? Here we will see the criteria to take into account in your choice.
What is dynamic display?
Dynamic signage is a communication tool which refers to an interactive digital system for broadcasting audiovisual content. The dynamic window is mainly used by retail : stores, boutiques, supermarkets, pharmacies, shopping centers. As well as by businesses, catering, tourism, hotels and medicine.
To set up a dynamic display system, several elements are necessary:
- a communication support: large format full-HD LED screen, interactive touch terminal, totem, tablet, etc.
- a computer connected to the Internet or local network
- a “player” box which acts as an intermediary between the computer and the support
- dynamic display software
What are the advantages of dynamic display?
- Broadcast an indoor or outdoor message
- Send an informative or advertising message
- React in real time and modify content at the last minute
- Enrich the user experience interactively
- Save on paper display costs
- Create an attractive and innovative modern brand image
- Capture attention and activate “Favorite” purchases
- Make visitors wait in the reception hall
How to choose the right software?
To take full advantage of a showcase screen, dynamic display software is essential! This type of software can be in SaaS mode or On Premise mode . In SaaS mode, no software installation is required, everything is done over the internet. This is the solution chosen by the majority of users. In On Premise mode, the software is installed on a server owned by the organization. This is the solution chosen by large groups, multinationals.
The software can be free or paid. Free software has very basic functionalities, to be considered only for a waiting room or a small structure (restaurant, pharmacy, etc.). Paid software offers more features in terms of personalization, programming, targeting.
Want to know more about free digital signage software? Discover 5 free software !
The criteria to take into account when choosing your paid software:
- the types of formats accepted (video, image)
- the presence of widgets linked to RSS feeds (weather, news, social networks)
- the presence of customizable pre-recorded templates
- programming options, creating playlists
- the possibility of remote centralized management
- the quality of the service provider’s support and customer service
- software security
Dynamic display has very promising potential and appears to be a tool of excellence in the POS catalog. Its use has become simple and accessible to everyone. Faced with all this choice of solutions available to you, it is necessary to take the time to choose not the best software, but the software adapted to your needs.
