Buying TikTok shares: what you need to know before you get started

Many TikTokers resort to buying followers and likes on TikTok to gain more visibility and quickly break through on the platform. But what about buying shares on a video?

Long described as the best technique for gaining high visibility on this social network, this strategy is also very controversial.

So let's explore together in this article whether buying shares on TikTok is a good idea by presenting its advantages and disadvantages point by point. We'll also give you our opinion on buying shares at the end of the article.

Buying shares on TikTok: the advantages

Whether it's to gain more visibility, improve your search engine ranking, simply save time, or monetize your TikTok account, buying shares on TikTok offers numerous advantages, which are detailed below.

Quickly increase your visibility

Shares impact your TikTok ranking

TikTok's algorithm generally favors content that engages its audience. To rank content in its search engine, TikTok typically considers a video's engagement rate (the number of likes, comments, and shares).

By artificially inflating the number of shares, your video has a better chance of appearing in top hashtags like #pourtoi or #foryou. Therefore, by being listed under the most visible hashtags, your video has a much higher chance of quickly becoming popular.

Reaching a wider audience in record time

When a user shares a video, it is automatically shown to their audience (their followers). By purchasing shares on TikTok , you can therefore reach a real audience of users in record time.

Furthermore, for a user to share a video, they will inevitably have to visit it, which will automatically generate a view on your video. So yes, it's quite real: buying shares on TikTok will allow you to gain more visibility quickly and easily.

Strengthening the credibility of your video

Videos that receive a large number of shares, likes, and comments are often perceived as popular and worthwhile .

Whether you're a content creator, a marketing manager for a company, or simply a beginner, having a credible account is essential, whether it's to sell products or services or to attract subscribers organically .

Always keep in mind that people are more attracted to content that has already been validated by other users with many likes, views and shares.

The principle of social proof

Shares act as a form of social proof , indicating that content is appreciated and validated by others. By increasing the number of shares, brands can positively influence users' decisions to follow their account, interact with their videos, or purchase their products.

High virality potential

The mechanisms of virality on TikTok

TikTok is designed for virality. Videos that go viral gain increased visibility, not only on TikTok but also on other platforms as users share them. Buying shares on TikTok can certainly help kickstart this process by giving the impression that a video is going viral.

How do shares contribute to an increase in virality?

When a video receives a large number of shares, it signals to TikTok that the content is highly engaging. This can trigger a snowball effect where the content is increasingly promoted by the algorithm, thus increasing the chances of success on TikTok.

This article might interest you: How to choose a stylish username for TikTok?

The disadvantages of buying shares on TikTok

Although buying shares has been considered for several years as the best technique to quickly break through on TikTok and get a large number of views on your videos, this strategy is also criticized by many content creators who would have preferred never to buy shares on their TikTok videos.

We have listed below the main disadvantages of buying shares on TikTok so that you can decide for yourself whether or not this strategy is worthwhile to become popular on TikTok.

Risks of non-compliance with TikTok policies

Potential sanctions

Purchasing shares directly conflicts with TikTok's terms and conditions, which prohibit the use of paid services to manipulate engagement .

Accounts that violate these rules are subject to sanctions, ranging from reduced content visibility to outright video removal, or even account suspension.

Before buying shares, you should be aware that at any time your account may be subject to deletion or a penalty from the social network.

The brand's reputation is at stake

Transparency and authenticity are key values ​​in the world of digital marketing. Today's customers value honest and trustworthy brands.

If they discover that, as a brand, you are resorting to buying fake likes, fake views, or even fake shares on your video.

These users or customers might take it badly and boycott your account . (This has already happened to many influencers, especially on Instagram.)

The quality and relevance of the audience reached

Problems related to fake accounts

Purchased shares are often generated by automated accounts or bots , meaning the content does not reach a real, engaged audience.

This can distort performance metrics and give a false impression of popularity.

Always keep in mind that network algorithms are becoming increasingly sophisticated in detecting and penalizing this kind of behavior, which further reduces the effectiveness of these practices considered dubious.

A low engagement rate

Even if shares appear to increase, they may not lead to the meaningful engagement you are looking for, such as comments, likes, and followers.

It's also possible that genuine TikTok users will realize you've bought shares and that your numbers are inflated. In that case, they might report your account to TikTok and lose interest , which is rather counterproductive.

Our opinion on buying shares on TikTok

Our opinion on buying shares is rather mixed . We sincerely believe that this strategy can be effective for gaining more followers, views, and likes, and quickly increasing visibility on TikTok.

However, we also believe that this strategy must be coupled with a strategy of creating quality content . If, as a content creator, your goal isn't to provide value to your audience but rather simply to boost your statistics, it's unlikely to work in the long run.

Always keep in mind that to attract real users who will become part of your community, you will need to retain them with valuable content.