Business intelligence (BI) is a set of tools and methods that help companies manage and analyze the data they generate. It is a key solution for large companies seeking to maximize their performance and gain a competitive edge.
If it helps, here's a short video to easily understand business intelligence!
Decision-making support
Business intelligence (BI) enables the efficient collection, storage, and analysis of company data. This allows business leaders to gain a comprehensive view of the data and identify trends, opportunities, and risks. BI tools also enable the creation of dashboards and key performance indicators (KPIs) to track business performance. This empowers leaders to make more informed and faster decisions based on company data.
BI tools like Qlik Sense save time and optimize human resources by helping to analyze company data to make the right decisions.
Data structuring

In a company, data comes from multiple sources. It is of different types and in various formats. This makes easy processing difficult without careful upfront structuring. When this preliminary work of preprocessing and classifying the data is not done, it is often poorly utilized.
Therefore, their analysis can lead to erroneous results and unnecessary decisions. This structuring work is often difficult for a professional to perform with traditional tools, especially when the volume of data is substantial. This is where the benefit of using BI tools lies.
Indeed, they are very useful for data classification and structuring. With such tools, your data is now more reliable, regardless of its source or type.
Productivity improvement tool

Once you manage to organize your data , analyzing it becomes easier and simpler. As you know, well-interpreted data leads to valuable results. Similarly, based on the results of your analyses, you can guide your company's productivity because you now know which levers to pull to achieve better results.
When we talk about productivity, we're really talking about better input management for a profitable finished product. Business intelligence (BI) allows you to consider everything that will contribute to achieving this goal. Your company's profitability and long-term viability in the market depend on it. In an increasingly competitive world, it's essential that your products meet customer expectations.
Improved forecasting and planning
Business intelligence (BI) tools enable the analysis of historical data and trends to develop more accurate and effective forecasts and action plans. These forecasts can be used to plan the company's resources, investments, and strategies. This allows for anticipating future needs and risks and taking steps to manage them.
Profitability improvement

By facilitating informed decision-making, data structuring, and productivity improvements, business intelligence enables companies to enhance their profitability. This allows businesses to maximize profits and reduce costs by targeting the most profitable business opportunities and optimizing processes.
Strengthening competitiveness
By gaining a better understanding of their market and operations, companies can better target their offerings and strategies to strengthen their competitiveness. Business intelligence (BI) tools enable the analysis of market data, trends, and competition to identify business opportunities and

potential threats. Companies can then adjust their offering and strategy to meet the needs of their customers and differentiate themselves from their competitors.
Customization and automation of processes
Business intelligence (BI) tools allow for the customization of dashboards and reports to meet the specific needs of each user or department within the company. Furthermore, they enable the automation of certain tasks, such as the creation of regular reports, which saves time and reduces errors.
Improved collaboration and communication

Business intelligence (BI) tools enable the efficient sharing of data and information between different departments within a company and between employees, fostering collaboration and internal communication. This also allows for faster decision-making and more effective problem-solving.
Possibility of integration with other tools
Business intelligence (BI) tools can be integrated with other software and tools used by the company, such as customer relationship management ( CRM ) systems or enterprise resource planning (ERP) systems, thereby optimizing processes and information flows. This also provides a comprehensive view of the company and its activities, which is essential for making strategic decisions.
In summary, business intelligence (BI) enables large companies to better manage their data, improve decision-making, optimize processes, and enhance their overall performance. BI tools also automate certain tasks, facilitate collaboration and communication, and integrate with other tools used by the company. All of this contributes to strengthening the company's competitiveness and profitability.



