Robots, AI and personalization: how is tech revolutionizing news platforms?

Not so long ago, getting informed meant opening a newspaper or simply searching for "news" on Google. Today, the news comes to you, slipped into your news feed, carefully orchestrated by algorithms smarter than they seem.

Whether it's an app, a news site, or even LinkedIn, nothing is left to chance. Content is sorted, prioritized, and pushed by artificial intelligence designed to capture and hold your attention. Articles, videos, notifications—everything is designed to keep you staying, clicking, and scrolling again and again.

When generative AI makes its way into newsrooms

You're probably familiar with ChatGPT, Gemini, or their less well-known counterparts. These artificial intelligences are now part of our daily lives at the office, and this is also true for journalists. 

Unsurprisingly, media outlets like Reuters and the New York Times use it to produce business news briefs, match summaries, and weather reports. On highly factual and well-defined topics, AI saves valuable time. It writes quickly and neatly, without requiring coffee breaks or lengthy meetings.

Meanwhile, human journalists can focus on what requires more finesse: investigating, profiling, deciphering complex subjects… all that requires perspective, intuition, and sometimes a good old-fashioned phone call to verify sources. 

When your news feed knows you by heart thanks to machine learning

Today, your news feed isn't the same as your neighbor's. And that's no coincidence. Thanks to machine learning, platforms analyze your reading habits, scrolling time, and clicks with one goal in mind: to offer you tailored content.

But while some are drawn to ultra-personalized news, others prefer to turn to niche platforms, tailored for their passions.

This is the case with this poker news , which closely follows poker news and related innovations. Indeed, it combines innovations such as live reporting and quick summaries to meet the expectations of its visitors. Film enthusiasts turn to sites like SensCritique, where recommendations are based on peer reviews.

Finally, platforms like Goodreads attract readers with suggestions based on their literary preferences.

When information is experienced as much as it is read: video, podcast, augmented reality…

The other major revolution is that of formats. For a long time, the written article dominated the landscape. But today, the media that are thriving are those that have embraced new uses, namely, vertical video that can be watched on the bus, podcasts that can be listened to while cooking, or even augmented reality that brings the news into our living rooms.

The New York Times, once again, has even launched a series of augmented reality content allowing users to visualize the performances of Olympic athletes directly from their homes. Stunning, almost playful, but always rigorous in its content. It's journalism, with an added touch of magic.

Today, news doesn't just knock on your door. Now, it enters unannounced, settles comfortably into your daily life, and sometimes seems to know you better than you know yourself. Technology hasn't just changed how we get our news; it has profoundly transformed the entire chain, from content creation to consumption.