SMS marketing is a powerful tool that many businesses use to communicate with their customers and prospects. Unlike other solutions, it allows you to quickly captivate your audience and generate conversions. However, the expected results may never come to you if the messages are poorly chosen.
Do you want to succeed in your next campaigns? Discover here 4 interesting contents that you can send with SMS marketing.
Send your customers promotional messages and exclusive offers
SMS marketing can be used to share exclusive promotions, coupons, promo codes and special offers. To succeed in this maneuver, segment your customer database based on their interests and purchasing habits. This allows you to send relevant offers to customers who might be interested in them.
Opt now for an SMS Marketing solution like Esendex if you want your customers to respond spontaneously to your message. Professionals in this organization are able to use relevant words to create a sense of urgency among consumers. For example, they can indicate that the offer is valid for a limited time. This parameter pushes many customers to take action right after reading your message.
Send your customers messages about product launches and new products
Teasing SMS messages are particularly effective in generating a wave of anticipation and excitement around your new products. To succeed in this SMS marketing campaign, play on mystery and exclusivity. Send an enigmatic message that piques the curiosity of your customers. Use an intriguing emoji to spark questions.
For example, you can use a padlock to symbolize secrecy or a light bulb for an innovative idea. Send other SMS messages in which you gradually reveal the features of your new product. Additionally, organize quizzes to encourage customers to guess the identity of your new creation.
Send your customers SMS reminders and useful information
For many consumers, SMS is more accessible than email. So use this channel to inform your customers of their appointments with your company. Personalize the message by including important information like the client's name, appointment time and venue address. Furthermore, you can use SMS marketing to inform your customers in real time of the status of their order.
Send them messages to notify them when their package has been shipped, when it is being delivered and when it is available. This allows customers not to stress while waiting for their package. Finally, you can text practical advice or maintenance tips related to your products or services.
Send your customers survey SMS
SMS surveys are a valuable tool that businesses can use to understand the expectations and needs of their customers. Firstly, this type of SMS can allow you to evaluate the customer experience when making an in-store purchase.
This allows customer service to measure process efficiency and identify friction points. Furthermore, you can send an SMS survey to measure the importance of your latest advertising campaign.
