SMS marketing is a powerful tool that many businesses use to communicate with their customers and prospects. Unlike other solutions, it allows you to quickly engage your audience and generate conversions. However, the expected results may never materialize if the messages are poorly chosen.
Want to make your next campaigns a success? Discover here 4 interesting pieces of content you can send with SMS marketing.
Send your customers promotional messages and exclusive offers
SMS marketing can be used to share exclusive promotions, discount coupons, promo codes, and special offers. To succeed at this, segment your customer database based on their interests and purchasing habits. This allows you to send relevant offers to customers who are most likely to be interested.
SMS marketing solution like Esendex now if you want your customers to respond spontaneously to your message. The professionals at this company know how to use relevant language to create a sense of urgency among consumers. For example, they can indicate that the offer is valid for a limited time. This element encourages many customers to take action immediately after reading your message.
Send your customers messages about product launches and new features
Teasing SMS messages are particularly effective at generating a wave of anticipation and excitement around your new products and services. To make this SMS marketing campaign a success, play on mystery and exclusivity. Send an enigmatic message that piques your customers' curiosity. Use an intriguing emoji to spark further questions.
For example, you can use a padlock to symbolize secrecy or a lightbulb for an innovative idea. Send further text messages gradually revealing the features of your new product. Additionally, organize quizzes to challenge customers to guess the identity of your new creation.
Send your customers SMS reminders and useful information
For many consumers, SMS is more accessible than email. Use this channel to inform your customers about their appointments with your business. Personalize the message by including important information such as the customer's name, the appointment time, and the location address. Furthermore, you can use SMS marketing to keep your customers informed in real time about the status of their orders.
Send them messages to notify them of their package's shipment, its delivery status, and when it's available for pickup. This helps customers avoid stressing while waiting for their package. Finally, you can send practical tips or maintenance advice related to your products or services via SMS.
Send survey SMS messages to your customers
SMS surveys are a valuable tool that businesses can use to understand their customers' expectations and needs. Initially, this type of SMS can allow you to evaluate the customer experience during an in-store purchase.
This allows customer service to measure process efficiency and identify pain points. Additionally, you can send a survey via SMS to gauge the impact of your latest advertising campaign.
