For some time now, professionals and internet users who use Google My Business pages or the Google Map application have been able to observe the appearance of the mention Placewithedits on the profiles of professionals on these applications.
We can then ask ourselves, what does this term mean? What is its real use on Google My Business? On Google Maps? Does it change anything in relation to SEO? We will see that the addition of this feature can truly be a small advantage for both professionals and visitors.
What is the definition of the term: Placewithedits?
The term Placewithedits literally means "place with edits" or that has undergone changes. In this specific case, it refers to the profiles of professionals on both platforms.
Placewithedits is primarily a tool used by Google to confirm changes a business has made to its Google My Business or Google Maps account. This notification lets the business know that Google has taken their changes into account in its algorithm (although this doesn't significantly impact SEO) and that the page has been updated. Therefore, when information is modified, the notification appears for users, and if no changes are made, it disappears.
In addition, the Placewithedits mention provides interesting information for visitors, as we will see.
What is the effect of Placewithedits on Google My Business?
When a business decides to edit its Google My Business page, the "Placewithedits" label automatically appears. The goal is to inform future visitors that the page has been modified. This label lets visitors know that the business is still active and that its services are evolving.
Furthermore, this also allows professionals to know that their changes have been properly processed by the algorithms, and even that they have been validated and certified by Google's SERPs. Validation and certification are important for professionals because their online visibility is at stake.
What changes on Google My Business can trigger the appearance of this notification? It appears automatically for any type of addition. This includes a logo, changes to opening hours or location, improvements to the business description, etc
What is the effect of Placewithedits on Google Maps?
In addition to being present on Google's platform dedicated to the professional world, Placewithedits is also present on its geolocation application, Google Maps. Thus, this listing not only allows visitors to receive necessary and up-to-date information about real estate.
Google Maps' Placewithdits feature shows whether a property location has undergone one or more changes. This is important for, for example, an investor who wants precise information about a commercial space, such as whether it's available, rented, or for sale. For a customer, it allows them to know if the place they need to visit has closed or reopened.
It's easy to see, therefore, how useful this information is for professionals. They can use it to communicate important, up-to-date information to prospective clients or investors regarding real estate.
Does Placewithdits change anything in terms of SEO?
Does this new feature change anything for SEO? Not at all. In practical terms, adding this new label neither penalizes nor benefits SEO. It simply provides users with more information, the main points being that your page is regularly updated and that your business actually exists.
As for SEO, the only way to improve your ranking is through content. This content must be optimized with keywords and answer relevant questions.
What do I need to do to get a Placewithedits on my Google My Business page and Goggle Map?
If you want the Placewithedits mention because of the advantages we mentioned above, know that it's not difficult to get it!
First, log in to your Google My Business and Google Maps accounts. Once logged in, click on your profile picture and then on "Edit profile." After that, you can change any details of your profile, such as your hours, logo, photo, etc
Then confirm the change, and all you have to do is wait a few moments for Google to approve the update. Once it's done, the "placewithedits" message will appear on your profile.
If you wish to remove your mention, it is not yet possible to do so yourself. You will have to wait, as the mention will disappear automatically after a certain period if you do not change anything in the meantime! So please do not touch anything!
Conclusion
While it doesn't affect your ranking or SEO, occasionally including a Placewithedits mention is a good thing. It lets you know your edits have been applied. It also informs visitors that you regularly update your account and, therefore, that you're active.
